Marketing plan
Your property deserves a campaign, not just a listing
From home staging to promotion on the portals: a complete plan, tailored to the property and the ideal buyer.
Presentation sets the price. Reach sets the time.
A well-presented property, promoted on the right channels, sells faster and for more. Every property I represent gets a marketing plan in three phases: preparation, launch and follow-up.
My commitment is simple: your property reaches the right buyer, at the right time, with the best possible presentation.
Where your property is published
- RE/MAX.pt
- Idealista
- Imovirtual
- Social media
- International luxury portals, depending on the property
The complete plan
Three phases, one result. Every sale follows a structured plan tailored to your property.
Phase 1
Pre-launch
Prepare to impress.
Before any listing appears, the work has already begun: I assess the market, prepare the property and produce the content that will make the difference.
- Market analysis and rigorous valuation
- Home staging (consultancy)
- Professional photography
- Horizontal video (16:9)
- Vertical video for social media (9:16)
- Aerial photography and video with drone
- 3D virtual tour
- Professional floor plan with measurements
- Professional brochure
Phase 2
Launch
Reach the right buyer.
The property enters the market with impact. I activate every channel at once, from local to international, from digital to in person.
- Publication on the national portals
- Paid campaigns and organic content on social media
- Local promotion: sign, neighbour letter and flyer
- Open house
- Promotion to agents in the RE/MAX network
- A dedicated page for the property
- International luxury portals, depending on the profile
Phase 3
Follow-up
Information, negotiation and result.
The sale does not end when someone shows interest. I keep the seller informed, screen buyers and negotiate actively through to completion.
- View statistics and regular reports
- Structured feedback after every viewing
- Competition analysis and updates
- Buyer screening and qualification
- Active negotiation on your behalf
- Legal support through to completion
- Partner network: credit, architecture and renovation
Results that speak for themselves
I worked with Mariana to sell my apartment in Lisbon. I have bought and sold in Lisbon before and have worked with a lot of real estate agents. I have to say that Mariana is by far, by far, the most professional of them all. She is very good at communicating, very knowledgable about the market, and very easy to work with. Mariana is also super honest and reliable. These two traits are very hard to find. At least for me, everything just clicked, and she did an amazing job. I can't thank her enough.
Want this plan for your property?
Request a presentation of the marketing plan
I will show you exactly what I do, how I do it and what results you can expect.
+351 925 544 268